Week 1 - Sony Computer Entertainment Brief History & Mission Statement

Sony Computer Entertainment is a video game company specializing in a variety of areas in the video game industry and responsible for keeping Playstation growing and thriving in the United States, Canada and Latin America. SCE handles the research & development, production and sales of both hardware and software for the Playstation line of handheld and home console video game systems. SCE is also a developer and publisher of video game titles and covering the company's biggest markets.

Sony Computer Entertainment Inc, was established on November 16, 1993, in Tokyo, as a joint venture company of Sony Corporation and Sony Music Entertainment. This was after Ken Kutaragi's Playstation project - although supported by Sony Corp. president Norio Ohga - met opposition from within Sony where a lot of the upper management considered these "toys" beneath them and feared it will do damage to the Sony brand. Ken Kutaragi worked closely with Sony Music which attracted a lot of talent and knowledge with regards to the use of CD-ROMs. Kutaragi was the original head of the project and later to go on..and become the President of Sony Computer Entertainment as well as being known as the "Father of Playstation." As part of a worldwide restructuring at the beginning of 1997, Sony Computer Entertainment America Inc., headquartered in Foster City, California, where it was reestablished as a completely owned subsidiary of SCEI.

Sony Computer Entertainment makes advance hardware that enables the most talented developers to produce amazing titles and set new standards in the interactive entertainment. Their goal is to make a family of products that completely changes the definition of home entertainment. It won't matter if you're a hard-core gamer or if you just love Blu-ray movies, Playstation entertainment products have something for all of us.