Sony opened the Playstation Lounge on November 9th, 2010 with their opening day festivities with a giant sized Sackboy from Little Big Planet and they provided raffles for Playstation Move bundles. The new Playstation store on the first floor (ground floor) of the company's headquarters office on 550 Madison Avenue (East 55th Street on Madison Ave) at the Sony Style Store - looks pretty posh! As well as providing all things Playstation-related, the store is packed with cool looking booths that feature demos for games and they designed the store for the fans and it feels so immersive to get one's hands on the game demos way before they get released. The PlayStation Lounge is the only place where you are guaranteed to get your hands on the all new PlayStation Move motion controllers, as well as PS3’s, PSP’s and the incredible line-up of software that accompanies them.
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